Campaign strategy, ROI measurement, and the commercial thinking that separates a creative marketer from a strategic one. Expect questions about data, budgets, and making tough calls.
Campaign StrategyAnalyticsBudget ManagementBrand
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Question 1
You have a quarterly marketing budget of fifty thousand pounds. Your CEO wants to split it equally across five channels. Your data shows that two channels drive 80% of conversions. How do you handle this?
